It’s time to start thinking about your photography business as a big brand. Strong branding can set you apart and make you the obvious choice for clients looking for the services you offer. Without branding, most clients will decide on the most convenient or lowest priced photographer they can find, who in their eyes provides the exact same service as you do. So today it’s more important than ever to develop a brand to differentiate yourself from the competition and build a strong and lasting face for your business. So what exactly makes up your brand? Branding is more than your images and logo—it’s your business personality. It’s about who you are and how you communicate your strengths and specialties to your market. Your brand consists of your photographic style, your voice, your aesthetic, and most importantly, the feeling that you leave with clients when they work with you. Use these 10 secrets to build a brand that attracts your ideal market, accurately communicates your specialty and creates unique experiences for your clients.
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